Service agreement & deposit

When you decide you are ready to pull the trigger on new branding. We begin with a meet and greet via email, phone or video to say hello and see if we are the right fit, and to get down to the nitty gritty on your hopes and dreams!

Meet and Greet

When you decide you are ready to pull the trigger on new branding. We begin with a meet and greet via email, phone or video to say hello and see if we are the right fit, and to get down to the nitty gritty on your hopes and dreams!

Here I also set up our shared dropbox folder that we will use throughout the branding process to send and receive files.

I will also send you a Welcome Packet with all the info under the sun about your specific branding process; timeline, payment schedule, what's involved etc.Paragraph

Dropbox folder

Welcome packet

Pinterest board

You will create your Pinterest board and pin all that inspires you for the design of your brand. Photography, branding, fonts, color palettes, etc. Nothing is off limits here!

Brand strategy questionnaire

In this stage, I will email you the Brand Foundations Questionnaire. This is a little homework for you to complete. The answers from this will provide the direction and clarity I need to move forward with the design stage.

Next up, I take all of my notes and information and create a Creative Direction guide complete with mood board and color palette. This guide will visually tell the story about the tones, feelings, and vibes the brand will rely on.

After reviewing the creative guide, you will provide your approvel and or feedback.

creative direction

client feedback

carefully review everything

Here we tweak and revise (2 revisions max) to narrow down to the final design. I listen carefully to all feedback to make the revision process go as smooth as possible.

design roughs & concepts

This is where things get really exciting! I will put mouse to pad to design your beautiful batch of logo concepts. Each primary logo will be presented with it's complementary logo variations in practical applications (mockups.)

final payment

Final payment will be due now. After final payment, all files will be uploaded along with your Brand Style Guide to a Dropbox folder for you to download. Your Brand Style Guide outlines what your brand is all about, how to use the elements and visuals, and keep everything consistent. 

Files for web & print

I will now save your logo, its variations, and other designed pieces in all file types for web and print.

I will also email over a client feedback questionnaire. This helps me make sure you are satisfied, and also helps in improving the process with future projects!

client feedback & testimonial

you are ready to use your gorgeous new brand!